Zapier is a sort of connector or Middleware between different apps. Examples of supported Apps include:

  • Google Sheets

  • GMail

  • Outlook

  • Slack 

  • Mailchimp

  • Hubspot

(A full marketplace of Apps can be found here:

Zapier essentially allows a person with no technical knowledge to set up a data connection between two Apps so that when a particular event happens on one App, data is pushed into the other. 


When a new Email address is captured via a Hubspot Blog, push that email address into a particular MailChimp mailing list.